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[Comm & Mark] How players could increase Ryzom publicity: Nuzanshi's little viral marketing idea for Ryzom - Communication & Marketing - Ryzom Community ForumHomeGuest

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#1 Multilingual 

Multilingual | English | [Français] | Deutsch
Bonjour et tout mes remerciements aux joueurs Ryzom et aux volontaires de Ryzom Forge,
Oren Pyr, ici est le joueur de Nuzanshi. ☼☼☼

J’écris ici car dans la feuille de route de Ryzom j’ai lu “l’amélioration de la visibilité comerciale de Ryzom”.
Ainsi j’ai réfléchi à ce que je pourrais faire pour améliorer la publicité de Ryzom auprès des communautés de joueurs de MMORPG.
Après de profondes réflexions (et ce faisant une grande consommation de café de psykopla), j’en suis arrivé à une idée trés simple:

Je peux parler de Ryzom dans les forums public des joueurs de mmorpg. Bonne idée, n’est-ce pas?

Cet article a pour objet de présenter les sites du web sur lesquels je fais çà, ce que je fais exactement, comment je le fais et comment les autres joueurs Ryzom peuvent faire de même s’ils le veulent.

Première étape : “Où le faire”

A propos du choix des sites de jeux mmorpg appropriés

Je sélectionne prudemment les sites sur lesquels je veux publier mes articles pro-Ryzom.
- Je choisi des sites web anglophones parce que je le suis, et que ce semble être ceux qui ont le plus de lecteur dans le monde. (et je choisis des sites anglophones parce-que, à part l’allemand, il n’y a que l’anglais que je parle assez bien, tout au moins je l’espère *toussote*)
- Je choisi des sites de jeu avec une équipe éditoriale professionnelle et une bonne administration du forum, pour réduire le risque de harcèlement, de ventilateur à merde et autre communication négative.
- Je me concentre sur un petit nombre de sites (3 sites mais avec beaucoup de lecteurs), ainsi la surveillance peut être quotidienne et rapide.

J’ai choisi les 3 sites de news et forum suivant:
a) www.mmorpg.com
► La section ‘General Discussion -> LFGame’. Là les joueurs demandent des conseils. (LFGame veut dire Looking For Game)
b) www.reddit.com/r/mmorpg
► Sur reddit je recherche aussi les personnes qui demandent des conseils.
► Sur reddit/r/mmorpg il y a un sujet “recommandation du jour pour ceux qui cherchent un mmo” ('Daily LF MMO Request Thread'). J’y recommande souvent Ryzom, c’est le forum sur lequel j’écris le plus sur Ryzom, depuis que j’ai démarré ce petit projet en Février.
c) http://massivelyop.net/
C’est un successeur de www.massively.com qui a été éteins en février de cette année
► Sur massivelyop.com (op est pour overpowered) je cherche les fils de discussions sur Ryzom et les thèmes approchants.

Exemple de thèmes approchant de Ryzom :
jeux “bac à sable” (sandbox game), vieux mmorpg, système d’artisanat poussé, système de forage, mécaniques de jeux sans classes, cycle de saisons, cycle jour/nuit, communauté accueillante, roleplay, open source, linux client, mac client, faible pré-requis en ressources, faible pré-requis graphiques…

Seconde étape : “Que faire”

A propos de ce que je fais concrètement sur ces sites :

Eh bien, je suis enregistré sur ces trois plateformes comme ‘Nuzan’.
Toutes ces plateformes mmorpg ont des sections dans leurs forums destinées aux discussions entre joueur ou une fonctionnalité de commentaire des articles.

► Sur les forums mmorpg.com je surveille tout les articles de la sectio LFGame ( LFG = looking for game). Sur reddit.com/r/mmorpg il y a un sujet “recommandation du jour pour ceux qui cherchent un mmo” ('Daily LF MMO Request Thread').
► Sur les deux forums je répond aux questions des joueurs qui cherchent des mmorpgs avec des descriptions tels que “je cherche un mmorpg pvp avec loot total (non réponse)…. Je cherche un jeux gratuit (non réponse)….. je cherche un jeu avec un système d’artisanat très avancé (Oui et réponse)…. Je cherche un jeu avec communauté sympa (Oui et réponse)…
Généralement, je fait un passage quotidien (enfin, principalement quotidien) sur tous les posts des joueurs qui demandent un conseil sur le mmorpg qu’ils pourraient choisir. Si Ryzom correspond aux critères du joueur je poste une courte réponse à ce joueur en recommandant ryzom.
SANS JAMAIS OUBLIER d’ajouter un lien vers www.ryzom.com ☻

Edited 10 times | Last edited by Tamarea (7 months ago)

#2 Multilingual 

Multilingual | [English] | Français | Deutsch
Short summary:
Okay, so far I hope I was able to explain what I do:
- I chose some mmorpg platforms with a lot of reader traffic
- I registrated myself with a short form of my Ryzom avatar name but any other name will also do.
- I answer to people who ask for advice about mmorpgs with appropriate specifications similar to Ryzom:
... sandbox, fantasy, crafting, foraging, classless skill system, linux client, friendly community, roleplay ...
- I publish a link to www.ryzom.com in every pro Ryzom post and every pro Ryzom comment, never forget about this ☻

Step three:'How-to'

About HOW I write pro-Ryzom posts in mmorpg forum discussions and in mmorpg article comments:

I think it is important to talk and write about Ryzom on public mmorpg sites as much as possible.
But I think it is equally important HOW to do so.
To increase Ryzom publicity among mmorpg players it is absolutely necessary to write about Ryzom in a friendly and positive context.
In practice, this means friendlyness, friendlyness, friendlyness. And friendlyness. And friendlyness.
Did I already mention friendlyness?

People remember negative communication and negative experience very much longer than positive experience.
Any negative experience and unfriendly communication will keep people away from Ryzom.
So any offensive language or arrogant and top-down language should be avoided!

In detail:
I only want to tell people that Ryzom is a great game, so I don't talk negatively about anyone or anything else.
'Hey, I am a nice person and look, there is a wonderful mmorpg named Ryzom, which is really worth playing! ☻☻☻'

Or more serious: I try to use phrases like: 'Ryzom could be worth a try ... Ryzom could be worth a second look ... Ryzom fits most of your requirements ... Ryzom runs on low spec systems too ... Ryzom has a deep crafting system ... Ryzom has a native linux client and a friendly and dedicated community ... Ever tried Ryzom? ... There is a lot of roleplay in Ryzom ...

I try to avoid top-down phrases like 'You must ... You have to ... You should ... I recommend ...' in those mmorpg forums.


About criticism:
Fortunately I don't read much negative criticism about Ryzom (of course not! ☻), but if someone critizes Ryzom, I never answer in an offensive way! Never!
Sometimes, if the critical post is quite off topic or irrelevant, there is no need to answer at all.
In my answers I try to correct misunderstandings, but I stay friendly, helpful and constructive.
But I never lie about Ryzom's weak topics, instead I try to give constructive information about it.

How to answer constructively to Ryzom criticism, examples:
- Yes, Ryzom is an old game - but it is still alive, has a very dedicated and friendly community and developers continuously work on it.
- Yes, Ryzom graphics are dated - but they are still beautiful and Ryzom runs on computer systems with low graphic specifications too.
- Yes, Ryzom is not free to play - but it has an unlimited trial till half max level and subscription is very cheap.
- Yes, Ryzom has only few quests and no instanced dungeons - but that's how Ryzom's game design was supposed to be, because Ryzom is a sandbox game. Instead there is an interesting world to explore, an active roleplay community and nice player made events.



Step four: What Ryzom players can do, suggestions

I am publishing on three main mmorpg platforms. I think it would be great if other Ryzom players would cover different online discussion platforms or would like to contribute with their own comments on the same platforms too.

Suggestions:
► Linux and Mac platforms - If you are Ryzom player and Linux and Mac user, then you could talk on Linux and Mac forums to people who look for computer games and mmorpgs with native Linux and Mac clients.
► Mmorpg forums in other languages: Ryzom is a french based game, there are spanish and russian game translations as well and Ryzom player community is very international. Maybe players with native language skills in french, spanish, russian or any other language want to make Ryzom known to their fellow countrymen and choose mmorpg online news platforms in their native language.
►Let's play videos: I would like to see players who can produce Ryzom Let's play videos and publish them on youtube or vimeo. (And don't forget to link those videos on Ryzom facebook groups, in Ryzom forum or in Ryzom discussion on mmorpg.com too ☻ )
☻ Or just publish your own Ryzom comments, players experience reports, stories or pictures on mmorpg.com, reddit.com or any other mmorpg related forums or gaming comment section you want. I believe, the more pro Ryzom postings on game related forums or in gaming comment sections, the better.


So this my How-to of Nuzanshi's little viral player marketing project for Ryzom.
I think doing this regularly over weeks and months my little viral marketing project will help to increase Ryzom's publicity. At least there will be no damage done and as an information junkie I love to roam mmorpg news sites ☻.

Don't hesitate to ask me any questions you want and I will be grateful for any corrections, critizism or further suggestions. What could be done better, how could I improve my project, any suggestions what others could do? I will be very happy about any feedback.

Oren fyraï, yours Nuzanshi ☼

Edited 8 times | Last edited by Nuzanshi (4 years ago)

#3 [en] 

Great job Nuzanshi. I'm impressed. I like it ! Your advice are excellent.

*take notes*

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Suivre sur FB ou voir directement les histoires. Zatalyz sur IRC.

#4 Multilingual 

Multilingual | [English] | Français | Deutsch
Thank you very much Laofa. I will be at Ryzom Forge meeting on Monday, March 16th, 20:30 utc for further questions and details.

Is there anyone who would like to help me with a french translation of my posts? :)

Edited 2 times | Last edited by Nuzanshi (4 years ago)

#5 [en] 

This is a great post. Since I've read this I've been trying to spread the word via Facebook and other means.

I've got a couple of projects planned to hopeful help boost some publicity which I'll be sharing once ready.

One idea, though, is we should ask the developers about getting this game on steam!
I believe this was brought up ages ago but never got anywhere. I play Ryzom through Steam so friends can see what I'm playing but having the game in the application store could be a big step.

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Sygmus Talao-Fyr

Zoraï Ambassador to the Fyros Empire
Celestaï Mik'ito
Kitin College Representative

#6 Multilingual 

Multilingual | [English] | Français
Hi, did you find someone to translate ? (in FR)
If no volunter i can do tomorrow

Edited 5 times | Last edited by Iwakura (4 years ago)

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#7 Multilingual 

Multilingual | [English] | Français | Deutsch
Hello, I could add french and german translations of my little viral marketing project.
Still looking for volunteers who like to surf mmorpg forum sites ☻

Find below a list of websites about MMORPGs in english, french, spanish and german language. For any suggestions of mmorpg web sites that could interesting for ryzom public relation, please post it here or send a note to Tamarea or me.
Tamarea
<Tamarea> EN : https://lite5.framapad.org/p/liste-sites-grg54gsd4hsdh
<Tamarea> http://www.reddit.com/r/MMORPG/
<Tamarea> http://www.reddit.com/r/linux_gaming
<Tamarea> http://www.engadget.com/gaming/
<Tamarea> http://www.joystiq.com/
<Tamarea> http://massively.joystiq.com/
<Tamarea> http://www.atomicgamer.com/
<Tamarea> http://www.gamershell.com/
<Tamarea> http://www.bluesnews.com/
<Tamarea> http://www.warcry.com/ - http://www.mmosite.com/
<Tamarea> http://www.gamersheroes.com/ - http://www.onrpg.com/
<Tamarea> http://www.desura.com/ (http://www.desura.com/games /ryzom/)
<Tamarea> http://www.mmorpg.com/
<Tamarea> https://en.wikipedia.org/wiki/Main_Page
<Tamarea> http://digg.com/
<Tamarea> http://www.linuxgames.com/
<Tamarea> http://www.lgdb.org/
<Tamarea> http://www.gamershell.com/

<Tamarea> ES :
<Tamarea> http://imperiogamer.com/

Log - Ryzom Forge meeting - 2nd of march 2015

Edited 6 times | Last edited by Nuzanshi (4 years ago)

#8 Multilingual 

"you are doing that too much. try again in 5 minutes."

Reddit is telling me to slow down with the Ryzom spam :D

Must be working!

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Sygmus Talao-Fyr

Zoraï Ambassador to the Fyros Empire
Celestaï Mik'ito
Kitin College Representative

#9 Multilingual 

Multilingual | [English] | Français
About video, i put all my Let's play vidéo on youtube and i share un Google+
https://youtu.be/QW4shDAUGy8

Edited 2 times | Last edited by Iwakura (4 years ago)

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#10 [fr] 

Bonjour

Effectivement la pub c'est important.

Si vous avez une présentation type a me fournir, je me propose de la poster sur un site d'entraide linux dont je suis un ancien admin (étant libre je ne pense pas que l'équipe qui gère le site actuellement pose souci)...le site en question à une très bonne fréquentation.

Ici, mp ou tell peut importe, tenez moi au courant si interessé ;)

@+

Last edited by Ploop (4 years ago)

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#11 [de] 

How about a good old sign posting on poles and yard signs with a simple ryzom.com Lit just that let curiosity get the best of people so that they see it go whats this and then visit the url when they get home or on their smart phone. Or like ryzom.com/promo campaign name here eg http://ryzom.com/game_on Id love to see ryzom crowded :p
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