Gidget
This one is actually easy. The crafting system is more (and better) than, "3 steel plus one leather equals generic sword". The ways that you can tweak crafting recipes, spells, and attacks to your playing style is far more fine-tuned than the multitude of other games I've seen. The macro system is a nice touch. Overall, the fact that you can change things to suit you instead of being forced into a One True Way is something that I have not seen elsewhere.
Agreed. But I was referring to the MMO that received a Best Story Award. With an interesting and engaging story, that's not just the usual bad anarchists vs goodie-two-shoes MMO fare.
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Kaetemi