Communication & Marketing

[Comm & Mark] How players could increase Ryzom publicity: Nuzanshi's little ...

Short summary:
Okay, so far I hope I was able to explain what I do:
- I chose some mmorpg platforms with a lot of reader traffic
- I registrated myself with a short form of my Ryzom avatar name but any other name will also do.
- I answer to people who ask for advice about mmorpgs with appropriate specifications similar to Ryzom:
... sandbox, fantasy, crafting, foraging, classless skill system, linux client, friendly community, roleplay ...
- I publish a link to in every pro Ryzom post and every pro Ryzom comment, never forget about this ☻

Step three:'How-to'

About HOW I write pro-Ryzom posts in mmorpg forum discussions and in mmorpg article comments:

I think it is important to talk and write about Ryzom on public mmorpg sites as much as possible.
But I think it is equally important HOW to do so.
To increase Ryzom publicity among mmorpg players it is absolutely necessary to write about Ryzom in a friendly and positive context.
In practice, this means friendlyness, friendlyness, friendlyness. And friendlyness. And friendlyness.
Did I already mention friendlyness?

People remember negative communication and negative experience very much longer than positive experience.
Any negative experience and unfriendly communication will keep people away from Ryzom.
So any offensive language or arrogant and top-down language should be avoided!

In detail:
I only want to tell people that Ryzom is a great game, so I don't talk negatively about anyone or anything else.
'Hey, I am a nice person and look, there is a wonderful mmorpg named Ryzom, which is really worth playing! ☻☻☻'

Or more serious: I try to use phrases like: 'Ryzom could be worth a try ... Ryzom could be worth a second look ... Ryzom fits most of your requirements ... Ryzom runs on low spec systems too ... Ryzom has a deep crafting system ... Ryzom has a native linux client and a friendly and dedicated community ... Ever tried Ryzom? ... There is a lot of roleplay in Ryzom ...

I try to avoid top-down phrases like 'You must ... You have to ... You should ... I recommend ...' in those mmorpg forums.

About criticism:
Fortunately I don't read much negative criticism about Ryzom (of course not! ☻), but if someone critizes Ryzom, I never answer in an offensive way! Never!
Sometimes, if the critical post is quite off topic or irrelevant, there is no need to answer at all.
In my answers I try to correct misunderstandings, but I stay friendly, helpful and constructive.
But I never lie about Ryzom's weak topics, instead I try to give constructive information about it.

How to answer constructively to Ryzom criticism, examples:
- Yes, Ryzom is an old game - but it is still alive, has a very dedicated and friendly community and developers continuously work on it.
- Yes, Ryzom graphics are dated - but they are still beautiful and Ryzom runs on computer systems with low graphic specifications too.
- Yes, Ryzom is not free to play - but it has an unlimited trial till half max level and subscription is very cheap.
- Yes, Ryzom has only few quests and no instanced dungeons - but that's how Ryzom's game design was supposed to be, because Ryzom is a sandbox game. Instead there is an interesting world to explore, an active roleplay community and nice player made events.

Step four: What Ryzom players can do, suggestions

I am publishing on three main mmorpg platforms. I think it would be great if other Ryzom players would cover different online discussion platforms or would like to contribute with their own comments on the same platforms too.

► Linux and Mac platforms - If you are Ryzom player and Linux and Mac user, then you could talk on Linux and Mac forums to people who look for computer games and mmorpgs with native Linux and Mac clients.
► Mmorpg forums in other languages: Ryzom is a french based game, there are spanish and russian game translations as well and Ryzom player community is very international. Maybe players with native language skills in french, spanish, russian or any other language want to make Ryzom known to their fellow countrymen and choose mmorpg online news platforms in their native language.
►Let's play videos: I would like to see players who can produce Ryzom Let's play videos and publish them on youtube or vimeo. (And don't forget to link those videos on Ryzom facebook groups, in Ryzom forum or in Ryzom discussion on too ☻ )
☻ Or just publish your own Ryzom comments, players experience reports, stories or pictures on, or any other mmorpg related forums or gaming comment section you want. I believe, the more pro Ryzom postings on game related forums or in gaming comment sections, the better.

So this my How-to of Nuzanshi's little viral player marketing project for Ryzom.
I think doing this regularly over weeks and months my little viral marketing project will help to increase Ryzom's publicity. At least there will be no damage done and as an information junkie I love to roam mmorpg news sites ☻.

Don't hesitate to ask me any questions you want and I will be grateful for any corrections, critizism or further suggestions. What could be done better, how could I improve my project, any suggestions what others could do? I will be very happy about any feedback.

Oren fyraï, yours Nuzanshi ☼
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Last visit Thursday, 23 May 09:05:33 UTC

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