Screenshots should NOT link to a FaceBook page, really. (I presume this was a shortcut to allow the mockup to go un-dead (it's not really "live"). )
Links to "News" should not be more than 6 months old. A link marked "Older News Items" should go to a different page with archival News Posts.
I would move the big lumps about community, Sandbox, Roleplay to a second set of pages with some nice picturesque links to them, then put the bottom list of features close enough to the top so that you can see them without paging down twice.
Somewhere on the front page or one level down, it should be clearly noted that Ryzom is NOT a free to play game but is a pay to play game with reasonable subscription rates and a level-capped, no time limit free trial.
Obviously someone with actual marketing experience would want to twist the words so that they were attractive to people, but I've seen a lot of "oh, it's not really free?" comments in Uni.
Links to "News" should not be more than 6 months old. A link marked "Older News Items" should go to a different page with archival News Posts.
I would move the big lumps about community, Sandbox, Roleplay to a second set of pages with some nice picturesque links to them, then put the bottom list of features close enough to the top so that you can see them without paging down twice.
Somewhere on the front page or one level down, it should be clearly noted that Ryzom is NOT a free to play game but is a pay to play game with reasonable subscription rates and a level-capped, no time limit free trial.
Example
On the main page have a link:
[ url=http://ipsum.ryzom.com/player_options.html]Play indefinitely for free[ /url]
at the linked page:
Play for Free for as long as you like, then Support the Game with your subscription.
You can download the game (LINK here to downloads) and play Ryzom for free for as long as you like. There is no limit on the skills you can acquire or where you can go in the lands of Atys. You can even own a mount, fill its packs with goods and ride. There is a level cap. You can only advance to level 125 (out of 250) in each skill that you use.
However, we still have to pay the bills. Ryzom doesn't have mini-transactions or pay per item shops for little extras. We think you're going to want to support the game and subscribe. If you subscribe to Ryzom (LINK to rate schedule here) you get a few advantages: Removal of the level cap. Automatic doubling of xp for each action you do. The ability to buy up to three packers (mobile storage), and the ability to buy and use an apartment and to take things out of storage in your guildhall.
Obviously someone with actual marketing experience would want to twist the words so that they were attractive to people, but I've seen a lot of "oh, it's not really free?" comments in Uni.
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Remembering Tyneetryk
Phaedreas Tears - 15 years old and first(*) of true neutral guilds in Atys.
(*) This statement is contested, but we are certainly the longest lasting.
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