Makrock
For me, I don't care that much. Just starting another toon from scratch. And what ? It's not like real life after all.
As I am new myself I would agree but my friends who have been loyal and stuck by the game through the hard times will be gone. If my friends go so do I, and if they think they are not making money now try loosing you paying base. That means the game dies. I t would take a year or more to rebuild the base but they will have no income through that time. Really stupid move.